<aside> <img src="/icons/home_green.svg" alt="/icons/home_green.svg" width="40px" /> Home

Account Overview

Performance Metrics

Content Analysis

Audience Analysis

Competitor Analysis

SWOT Analysis

Action Plan

Template Guide

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<aside> <img src="/icons/suit-diamond_green.svg" alt="/icons/suit-diamond_green.svg" width="40px" /> Account Overview

1. Add New Entry: Click "New" to add a new social media account.
2. Fill in Details: Enter the platform, username/handle, URL, followers, and account creation date.
3. Review Regularly: Update the follower count and other details regularly. </aside>

<aside> <img src="/icons/suit-diamond_green.svg" alt="/icons/suit-diamond_green.svg" width="40px" /> Performance Metrics

1. Track KPIs: Enter your performance metrics on a regular basis (daily, weekly, monthly).
2. Calculate Engagement Rate: The formula will automatically calculate the engagement rate. </aside>

<aside> <img src="/icons/suit-diamond_green.svg" alt="/icons/suit-diamond_green.svg" width="40px" /> Audience Analysis

1. Demographics: Enter audience demographics for each platform.
2. Update Regularly: Keep the data updated to reflect changes in your audience. </aside>

<aside> <img src="/icons/suit-diamond_green.svg" alt="/icons/suit-diamond_green.svg" width="40px" /> Content Analysis

1. Add Posts: Log each post with details such as date, platform, content type, and performance metrics.
2. Analyze Trends: Use the data to identify trends and successful content types. </aside>

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Competitor Analysis

1. List Competitors: Identify your main competitors and log their details.
2. Compare Strategies: Analyze their engagement rates and content strategies to identify best practices. </aside>

<aside> <img src="/icons/suit-diamond_green.svg" alt="/icons/suit-diamond_green.svg" width="40px" /> SWOT Analysis

1. Identify Factors: List your strengths, weaknesses, opportunities, and threats.
2. Review Quarterly: Regularly review and update your SWOT analysis to adapt to changes. </aside>

<aside> <img src="/icons/suit-diamond_green.svg" alt="/icons/suit-diamond_green.svg" width="40px" /> Action Plan

1. Define Actions: Based on your audit, create action items to improve your social media strategy.
2. Set Priorities and Deadlines: Assign priority levels and due dates to each task.
3. Track Progress: Update the status of each task as you complete them. </aside>

<aside> <img src="/icons/light-bulb_green.svg" alt="/icons/light-bulb_green.svg" width="40px" /> The Important of Filters

For example If you want to see your content between 02-20, this filter will help you

The same thing for this one

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